Greg Nudelman: Designing a Resourceful Mobile Search Experience

Tonight Greg Nudelman will lead off with a presentation on Mobile Search UX, then we'll have short presentations from Blekko, Brendan Clavin of Tethras, and Ken Roe of Roe Mobile Development.

Thanks to Brendan and Ken for cosponsoring Spot's pizza for tonight's meetup.

Details from Greg:

Long viewed as Web search's poor sister, Mobile search presents a compelling story in its own right, as a distinct and separate application, with it's own experience considerations and tremendous opportunities. To illuminate the topic of creating an resourceful and intuitive mobile search experience, and creating customer delight, Greg will present the best material from his monthly UXMatters column, Search Matters and his book, "Design Patterns for Ecommerce Search: Design Secrets and Successful Strategies for Happy Customers" (upcoming from Wiley in Spring 2011).

Some of the topics include:

• Augmented reality, like pulling in coupons from local merchants based on your GPS location
• Local personal ecommerce & product bar-code scanners
• Re-engaging the customer with the content after the constant interruptions inevitable in mobile
• The UX differences between smart phones and tablet devices (iPad)
• Design patterns for faceted search in mobile and iPad
• Teasers, pop overs and watermark search design patterns
• Mobile search Information Architecture patterns
• The best ways to approach zero search results conditions

This is a straight-forward, practical talk about mobile search UI design, so there will be lots of before-and-after picture slides (and very few bullet points).